FRONTEER as a brand is described as a lifestyle lived outdoors. Their mission is to be a catalyst for discovery by motivating others to seek the journey and be fulfilled by it. Their purpose is to create a product for those who seek to be inspired by the beauty of the everyday world. They strive towards a mindfulness that says “in all that you encounter, inspiration can be found.” From the smallest crack in the ground to an Earth-shattering volcanic eruption, there is beauty in the detail. For FRONTEER, no detail goes unnoticed.